Gov. Rick Scott (Pic via flgov.com) During a meeting of the Republican Governors Association in Orlando this Wednesday, Frank Luntz, one of the most well known political communications strategist in the country, talked to GOPers about how they could do a better job talking about the Occupy Wall Street movement. Yahoo News’ Chris Moody reports that “Luntz offered tips on how Republicans could discuss the grievances of the Occupiers, and help the governors better handle all these new questions from constituents about ‘income inequality’ and ‘paying your fair share.’” “I’m so scared of this anti-Wall Street effort
“„“I’m trying to get that word removed and we’re replacing it with either ‘economic freedom’ or ‘free market,’ ” Luntz said. “The public . . . still prefers capitalism to socialism, but they think capitalism is immoral. And if we’re seen as defenders of quote, Wall Street, end quote, we’ve got a problem.”
“„“If you talk about raising taxes on the rich,” the public responds favorably, Luntz cautioned. But ”if you talk about government taking the money from hardworking Americans, the public says no. Taxing, the public will say yes.”
“„“They cannot win if the fight is on hardworking taxpayers. We can say we defend the ‘middle class’ and the public will say, I’m not sure about that. But defending ‘hardworking taxpayers’ and Republicans have the advantage.”
“„“Everyone in this room talks about ‘jobs,’” Luntz said. “Watch this.”
“„He then asked everyone to raise their hand if they want a “job.” Few hands went up. Then he asked who wants a “career.” Almost every hand was raised.
“„“So why are we talking about jobs?”
“„“It’s not about ‘government spending.’ It’s about ‘waste.’ That’s what makes people angry.”
“„“If you talk about ‘compromise,’ they’ll say you’re selling out. Your side doesn’t want you to ‘compromise.’ What you use in that to replace it with is ‘cooperation.’ It means the same thing. But cooperation means you stick to your principles but still get the job done. Compromise says that you’re selling out those principles.”
“„“First off, here are three words for you all: ‘I get it.’ . . . ‘I get that you’re. I get that you’ve seen inequality. I get that you want to fix the system.”
“„Then, he instructed, offer Republican solutions to the problem.
“„Use the phrases “small business owners” and “job creators” instead of “entrepreneurs” and “innovators.”
“„“There isn’t an America today in November of 2011 who doesn’t think they’ve already sacrificed. If you tell them you want them to ‘sacrifice,’ they’re going to be be pretty angry at you. You talk about how ‘we’re all in this together.’ We either succeed together or we fail together.”
“„Tell them, “You shouldn’t be occupying Wall Street, you should be occupying Washington. You should occupy the White House because it’s the policies over the past few years that have created this problem.”